Case study · Sports eyewear

S Series by Thomas Rhodes

Product film

Client: S Series by Thomas Rhodes
Format: 9:16
Length: 1:00
Language: English

01 / The brief

What they needed.

S Series needed a vertical one-minute product film for its modular sports glasses. It had to show their real box and wordmark, the case, the parts, the four colourways and an athlete, with nine on-screen cards. The pace asked for quick hooks and colourway hits, with longer beats for the kit.

02 / What we did

Every craft, one crew.

ScreenplayProduct shots from the client's photosCastingFilm shootOn-screen cardsEdit

03 / The film

Press play.

04 / The shots

8 frames. One world.

01 / 08

05 / How it was made

From the first line to the last frame.

01Product photosTen of the client's own photos: box, case open and closed, parts, pouch, hero frame and colourways.
02ScreenplayNine cards and the shot order, from unboxing to the athlete running.
03Early films and reviewEarlier versions were checked second by second; the packaging and the pace were not yet right.
04Pace rewriteThe screenplay was rewritten for speed: a much shorter first 30 seconds, half-second colourway hits, 2 to 3 seconds for the kit.
05Final filmThe film with the client's real packaging, every card and all four colourways on screen.

06 / The screenplay

It started on the page.

MORE THAN SPORTS EYEWEAR

THE S SERIES SYSTEM

PREMIUM UNBOXING

SWITCH THE LENS

CHANGE THE DETAILS

MAKE IT YOURS

BUILT FOR MOVEMENT. STYLED FOR YOU

ACHIEVE YOUR PERSONAL BEST

SHOP WITH CODE

07 / The choices

Every shot was a fork.

Whose packaging is on screen?

Chosen

The client's own photos anchored to the shots

Instead of

Packaging redrawn from a description

WhyEarlier versions invented logos and changed the case. This was the first version where the box and wordmark are theirs.

Pace

Chosen

Fast hooks and colourways, longer kit beats

Instead of

An even, slow first half

WhyThe founder found the first 30 seconds of an earlier version very slow and ordered the rewrite.

The athlete's shirt

Chosen

Plain apparel

Instead of

The brand ring logo printed on the shirt

WhyThe brand belongs on the product, not on invented clothing marks.

08 / The look

The colour of the film.

#1D1917

#5F5750

#3B332F

#010001

#E9E8E1

#7DBF5B

#957718

09 / Delivered

What they received.

One 60 second film, 9:16

Nine on-screen cards

Four colourways shown

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