Hiring film or brand film?
Chosen
A film that presents ONE to its audience
Instead of
A recruitment film for the product manager role in the client's text
WhyThe founder chose the film about ONE itself.
Case study · Digital community platform for Jews and lovers of Israel worldwide
ONE
Brand film for social
- Client
- ONE
- Format
- 9:16
- Length
- 0:30
- Language
- English
01 / The brief
What they needed.
ONE is building a global digital space that connects Jewish people and communities across the world. They needed a short vertical film that presents ONE itself to that audience, about belonging and connection across cities, for social.
Every craft, one crew.
ScreenplayCastingFilm shootNarrationTitlesEdit
Press play.
04 / The shots
8 frames. One world.
01 / 08
05 / How it was made
From the first line to the last frame.
- 01BriefWe started from the client's own text about ONE and chose between a hiring film and a film about ONE itself. ONE itself won.
- 02ScreenplayFour homes in four cities, each joined by a phone call: New York, Paris, Buenos Aires, Jerusalem. Four narration lines, ten shots.
- 03ShootA 30 second vertical film, with a fresh cast for each city and a warm female narrator.
- 04Shot fixOne shot in Jerusalem was redone so the phone screen faces her, not the camera.
- 05TitlesAn opening ONE / אחד title, city names on each scene and the end line under the logos.
06 / The screenplay
It started on the page.
INT. BROOKLYN APARTMENT, NEW YORK. FRIDAY DUSK. Extreme close-up, slow push-in: a match flares and touches the wick of one of two brass Shabbat candlesticks, a braided challah under an embroidered blue cloth beside them.
NARRATOR (V.O.): All over the world, a candle is lit.
EXT. PARIS STREET, APARTMENT DOORWAY. EVENING. Close-up, low angle, slow tilt up: a hand brushes a slim silver mezuzah on the carved limestone doorframe.
NARRATOR (V.O.): Different cities. Different languages.
NARRATOR (V.O.): One story. One family.
NARRATOR (V.O.): ONE brings us together. Find your place.
Every shot was a fork.
Who narrates?
Chosen
A warm, soft female voice
Instead of
The male voice of the first cut
WhyA woman's voice was asked for from the start; the film was remade to get it.
Faces
Chosen
New faces for every city in the remake
Instead of
The portraits made for the first cut
WhyThe remake was asked to invent the cast fresh.
The colour of the film.
#745B41
#07070A
#403B3E
#76716B
#202026
#0D64AF
#0F045C
What they received.
One 30 second film, 1080x1920, 9:16
Version with titles and version without
Ten shots across four cities
English narration, Hebrew in the logo